Turning Up the Spotlight: Elevating Speakers on the World’s Stage
Brand Strategy • Messaging • UX • Copywriting • Social Channel Management • Blog & Campaign Strategy
Gravity Speakers is a boutique speakers bureau representing 100+ thought leaders, entrepreneurs, and changemakers. Their talent was world-class, but the brand’s voice, digital experience, and campaigns weren’t doing them justice. My goal was to help position Gravity as a trusted, modern bureau—one that speaks with confidence, clarity, and purpose—while driving measurable engagement and bookings.
I refined the brand’s messaging across web, social, email, and blog channels, balancing authority with approachability. On the UX side, I helped improve the speaker directory experience to make browsing, comparing, and booking faster and easier. Through ongoing campaign development, I ensured Gravity’s speakers were consistently in the spotlight—across both digital and live event ecosystems.
What I Delivered
Brand voice and messaging framework
Website copy and key landing page rewrites
UX and content structure recommendations for the speaker directory
Social media planning, posting, engagement, and performance analysis
Email marketing and newsletter campaigns
Blog development, writing, and editorial management
Campaign strategy for seasonal, cultural, and DEI-focused events
Featured Speakers
Working with Gravity’s exclusive roster, I helped highlight world-class voices shaping the global conversation:
Arlan Hamilton — Venture catalyst, author, and founder of Backstage Capital, investing $30M+ in startups led by women, people of color, and LGBTQ+ founders.
Dona Sarkar — Chief Troublemaker at Microsoft and mental health advocate redefining workplace wellness through tech and storytelling.
Anthony McLean — Master storyteller and inclusion advocate known for his flagship keynote Culture, Wellness & Inclusion: The Pillars of Workplace Belonging.
Liza Pavlakos — International motivational speaker and founder of Mind Hub Directory, inspiring global audiences with her story of resilience.
Cheryl Campos, Candice Matthews Brackeen, Ivelyse Andino — Founders and innovators transforming venture capital and equity access.
Each campaign focused on storytelling and human connection—inviting event planners not just to “book a speaker,” but to ignite a conversation that lasts long after the event.
Results & Highlights
Evolved the brand voice across website copy, speaker bios, and marketing materials to elevate Gravity’s credibility and warmth.
Rewrote homepage and key landing pages, clarifying messaging and improving click-through and inquiry rates.
Led social media channel management: planning, content creation, scheduling, engagement, caption writing, and analytics tracking.
Produced and edited blogs, newsletters, and long-form editorial to drive repeat site traffic and deepen audience relationships.
Built UX recommendations for a more intuitive speaker directory (browse, compare, and favorites features).
Planned and executed campaigns showcasing top speakers, resulting in higher visibility and more direct bookings.
Social Media Post Sample
Your event doesn’t end when the doors close — it’s just the beginning. At Gravity Speakers, we believe the key to unforgettable conferences is fostering a strong, inclusive community that thrives year-round. Here’s how you can unlock the power of continuous connection:
Start with meaningful, in-person connections that make attendees feel like they belong.
Emphasize belonging and emotional safety to inspire deeper, more authentic interactions.
Encourage participants to bring their true selves, creating relationships that go beyond the event.
Our speakers are excellent at helping you foster a year-round community! Find out more at gravityspeakers.com
Newsletter Sample
Subject Line: Elevate LGBTQ+ Voices This June (and Beyond)
Preheader: Powerful LGBTQ+ speakers for events that spark change long after the closing keynote.
Hero intro:
June is almost here — the perfect moment to celebrate and amplify LGBTQ+ voices. At Gravity Speakers, we’ve curated a lineup of exclusive speakers and partners who deliver lived experience, strategic insight, and unforgettable storytelling. Whether you’re programming a flagship conference or an intimate leadership gathering, these speakers move audiences to action.
Primary CTA: Book a Speaker →
Featured Speakers
Damian Pelliccione (they/them)
CEO & Co-Founder, Revry — the world’s first LGBTQ+ global streaming network
A trailblazer for Queer storytelling, Damian champions representation in media and brings an insider’s view on building inclusive platforms at scale. Expect sharp insights on leadership, brand courage, and the future of content.
CTA: View Damian’s Profile →
Madison Butler
DEI Truth-Teller • HR Change Maker • Founder, Blue Haired Unicorn
Famed for radical candor and real-world playbooks, Madison transforms culture by designing psychologically safeworkplaces. Her message is direct, human, and immediately actionable for leaders at every level.
CTA: View Madison’s Profile →
Aubrey Blanche-Sarellano
“The Mathpath” • VP of Equitable Operations, Culture Amp
Equal parts data scientist and empath, Aubrey shows how to redesign systems so equity becomes the default. She translates complex metrics into clear decisions — and gives leaders roadmaps they can implement tomorrow.
CTA: View Aubrey’s Profile →
Arlan Hamilton
Founder • Investor • Author • Venture Catalyst
A force in inclusive entrepreneurship, Arlan reframes what opportunity looks like — and who gets funded. Her keynotes blend courage, strategy, and storytelling that electrify rooms and inspire action.
CTA: View Arlan’s Profile →
Dr. Kryss Shane
Leading LGBTQ+ Inclusion Expert • Educator • Author
With 25+ years in the field, Dr. Kryss equips organizations to build lasting inclusion across policy, culture, and everyday behavior. Practical, empathetic, and deeply experienced.
CTA: View Kryss’ Profile →
LGBTQ+ Awareness All Year
From jubilant Pride parades to reflective commemorations, there are meaningful touchpoints to sustain visibility and learning:
Pride Month (June): A celebration of community and progress rooted in the 1969 Stonewall uprising.
National Coming Out Day (Oct 11): Honoring personal journeys and the power of visibility.
LGBT History Month (October): Spotlighting contributions, courage, and the stories that shape our world.
Pro tip: Build a year-round speaker series—anchor June, then layer October programming to maintain momentum.
Secondary CTA: Plan Year-Round Programming →
Ready to elevate your stage?
We’ll match you with the right voice for your audience, goals, and format.
Book a Speaker →
Warmly,
Gravity Speakers