Hi, I’m Natalie.
I turn brands into conversations people want to have.
I’m a story-driven creative with a deep love for emotionally intelligent, attention-grabbing copy. I’m obsessed with the craft of narrative, whether it calls for subtle authenticity or bold persuasion — especially when it sparks curiosity, builds trust, and invites people into something that could genuinely change their lives.
With 12 years of experience in branding, copywriting, content strategy, UX/IU, and graphic design, I'm passionate about creating engaging stories and breathing life into brand identities. I'm currently the Director of Brand and Content Strategy at Colour Outside, a boutique branding and creative agency that helps clients stand out from the noise and color outside the lines.
My expertise is in brand persona and voice, creative messaging, user experience, and user interface design. I've created brand identities for diverse clients, developed content strategies for web, social, video, and print projects, and crafted creative messaging for various industries and platforms. I love telling compelling and complex stories and creating architecture for customers to interact seamlessly with brands. I'm skilled in Adobe Creative Suite, Figma, and Google Workspace.
Experience
2016 – Present • Colour Outside • Remote
Director of Brand & Content Strategy
Lead strategist for branding, messaging, and user experience across a range of industries
Develop brand positioning, voice, and messaging frameworks tailored to diverse audiences and business goals
Create customer avatars and conduct research to guide strategy, creative direction, and content architecture
Write and edit content across channels: email campaigns, landing pages, social, and sales funnels, with a focus on conversion and clarity
Plan and produce video content, including writing scripts and overseeing production and voice talent
Manage cross-functional client relationships, from kickoff through creative execution and delivery
Build comprehensive brand identities and guidelines for new ventures and rebrands
Analyze performance metrics and collaborate on testing strategies to optimize campaigns and UX
2014 – Present • Publishers Development Corporation • Remote
Art Director + Columnist
Lead design and layout for monthly B2B publication, ensuring visual cohesion and readability across feature stories, columns, and ad placements
Develop custom page templates and editorial design systems to support brand consistency and production efficiency
Authored the recurring Outdoor Marketplace column, offering marketing strategies and customer engagement insights for firearms retailers
2013 – 2016 • Atlantic Bay Mortage • Vrginia Beach, VA
Senior Graphic Designer
Supported rebranding efforts and developed visual identity systems and style guides for internal teams
Directed editorial and visual content for a recruiting-focused magazine, including interviewing, developing, and writing stories
Led UI/UX strategy and design for a digital mortgage application tool
Wrote and designed internal and external marketing materials in alignment with brand voice
Skills & Tools
Skills
Copywriting, brand messaging, UX and conversion writing, email and landing page content, content strategy, video scripting, campaign optimization, brand voice development, audience research, storytelling, creative direction, client collaboration
Tools
Google Workspace, AI, Microsoft Office, Adobe Creative Suite, Figma, Slack, ClickUp, Apple/Mac
Industries
Wellness, pet care, medical, higher education, construction, tech, retail, financial services, outdoor retail, tourism
Education
B.S. Degree • Religion
Liberty University • Graduated in 2010