Tailoring a Brand Built for LA’s Most Exclusive Estates
Brand Strategist • Messaging Architect • Copywriter
Blackbriar is a Los Angeles–based luxury development firm designing architectural estates and high-profile commercial spaces. Known for exclusive, impeccably crafted projects — such as the Honest Company headquarters renovation and the meticulously curated Angelo Drive estate — Blackbriar serves clients demanding elite discretion, design excellence, and precision execution. I led a full rebrand, naming the company and developing a messaging identity inspired by the owner’s English roots, the The Untamed Gentleman brand persona, and the symbolism of nature’s barrier to entry: the briar.
Results & Highlights
Led the full rebrand of a firm executing $20M–$30M+ residential and commercial projects across LA
Named and repositioned the company following a leadership shift, elevating perception and aligning with a UHNW clientele
Created a refined voice and messaging system used across digital, print, and internal channels
Helped reinforce credibility with high-profile projects, including the Honest Company headquarters and estate featured in FOX’s This Is Us
Contributed to a unified brand experience across a website relaunch, sales collateral, and investor communications
What I Delivered
Named the brand and built its core identity, voice, and positioning
Developed full tone framework, messaging pillars, and brand persona (The Untamed Gentleman)
Wrote all website content: homepage, services, team bios, brand narrative, and UX microcopy
Designed site architecture to support trust, storytelling, and high-conversion engagement
Created a strategic social media plan, including sample posts, messaging themes, and voice-aligned captions for Instagram, LinkedIn, and Facebook
Wrote and structured YouTube video scripts for the founder, positioning him as a calm, confident thought leader speaking directly to prospective high-end clients
Crafted messaging for internal documents, apparel, sales materials, and client-facing presentations
Creative Messaging
“Bold is a luxury.”
“Irrisistable quality.”
“This may be a little forward.”
“Unbridled luxury.”
“Whatever suits you.”
“Tailored to your taste.”
Elevator Pitch
“Blackbriar is a California-based firm that focuses on luxury, custom builds for clients who want something truly exceptional. We’re detail-obsessed—every choice, from the first sketch to the final finish, is intentional. Our projects are never ordinary; they’re tailored to reflect both refinement and individuality. Because we’ve worked as both owner’s reps and contractors, we know how to navigate the whole process smoothly, so clients get a build that feels effortless while the end result is precise, timeless, and unmistakably theirs.”
Emotional Connection with Consumer
Our clients don’t hand out trust easily — and we respect that. With refined taste and high standards, they’re careful about who they choose to partner with. They know a build at this level is more than a project; it’s a long relationship. That’s why we make the process transparent, organized, and seamless from the very beginning. Trust, once earned, is invaluable, and we treat it that way.
But trust is just the start. Our clients want to feel that their project is as unique as they are. They’re looking for privacy, exclusivity, and a sense of refinement that goes beyond the ordinary. Every Blackbriar build is crafted to reflect individuality; never cookie-cutter, always intentional.
We also know these spaces carry deep meaning. They’re not just structures — they’re the places where families will gather, milestones will be celebrated, art will be housed, and legacies will be created. That perspective keeps us grounded in the details, ensuring the end result feels effortless, timeless, and distinctly theirs.
